Public Relations Tips

A guide to maximising your investment at Aircraft Interiors Expo 2022

Storm Communications, the official PR agency for Aircraft Interiors Expo (AIX) offers several free-of-charge opportunities to promote your company and its products or services to the media. Here’s how to make the most out of your investment and capitalise on the free PR opportunities open to you.

Getting started

To get involved in this year’s PR campaign, please provide Storm Communications with details of the relevant person who handles your PR and communications. Their details will be added to the agency’s database, and they will be kept informed of all deadlines and upcoming media opportunities to promote your appearance at AIX.

Please send over their name, telephone number, email address and details of your PR agency (if applicable) to AIX@stormcom.co.uk.

Don’t forget to add AIX@stormcom.co.uk to your media database so the team will receive any relevant press releases you issue leading up to, at and after the show.

Get involved

Throughout the campaign, Storm will be responsible for drafting editorial content for the trade media and will be looking for insights from you – the exhibitors. They will be in touch to find out what you’ll be showcasing and highlighting upcoming media opportunities to submit your show news.

To help them, we recommend sending a 300-word summary of what you’ll be promoting at this year’s event, along with a support high-resolution image. This could be used in press releases, show previews, and even shared with media for their own write-ups of the show.

In addition, they’ll be keeping the media up to date on exhibitor events and new product launches taking place at the show, so make sure you keep them up to date. 

Digital press packs

All media attending AIX will receive a digital press pack of the latest exhibitor news. Send your press packs to AIX@stormcom.co.uk by Friday 10 June 2022 to ensure your show news is shared with attending media, ready for use in show reviews and upcoming articles.

Get in touch with Storm

Feel free to contact the Storm team on +44 (0)20 7240 2444 or AIX@stormcom.co.uk for advice on enhancing your PR strategy at Aircraft Interiors Expo this June.