PEC Overview 2021

Different passengers, new expectations: How to realign air travel to meet this need

The coronavirus pandemic has catalysed major social and economic changes, including the culture around flying. For the first time, the aviation industry is seeing a major shift away from business travellers and towards leisure travellers. New business models and revenue streams will be vital to cater for these changes. We will be exploring the passenger engagement strategies that will grow revenues; the innovations and new thinking that will support airlines and their supply chains; and address consumer expectations for travel experiences that truly respond to their needs.

If you missed any of the sessions at AIX Virtual, you can watch them on demand below.

Putting people at the heart of each journey in the digital age

Digital interfacing has rapidly become the default way of doing business as we all seek to avoid touching communal surfaces and screens and keep our distance from each other. But travel should also be about emotional connections and journeys that delight. What should this look like for air travel and the inflight experience as we embark on recovery? How can we build the human touch back into flying and create new personal and people-centric experiences? How should our approach be informed by insights from the travel and hospitality sectors?

Moderator

Simon Calder
Travel Broadcaster and Travel Editor, The Independent

Panellist

Luc Gesvret
Senior Vice President Guest Experience, Accor Hotels

Panellist

Jeremy White
Director of Transport Design, Seymourpowell

Panellist

Tom Mano
Vice President, Products & Services Planning, ANA

The world’s lowest carbon aviation leather

Hear from Muirhead’s leading sustainable innovations in the leather industry, providing the world’s lowest carbon leather, the strategies they have in place to be zero carbon and zero waste, and how they can help customers achieve their carbon emission targets.

Panellist

Archie Browning
Sales Director,
Muirhead

Panellist

Dr Warren Bowden
Sustainability and Innovation Director,
Scottish Leather Group

New cabins, new routes – the show goes on

Despite the challenges of the past 18 months, aviation, rail and passenger experience leaders are continuing to innovate new cabin environments and preparing to launch new routes, even new airlines. Consumers expectations of the brands they engage with, and their priorities in relation to evidenced hygiene and comfort have significantly shifted over the same period. How are the latest onboard service and interiors solutions addressing new traveller needs? And how are underlying passenger experience business models evolving to create robust businesses for the future?

Moderator

Cristian Sutter
Chief Executive Officer,
Avensis Aviation

Panellist

Ingo Wuggetzer
Vice President Cabin Marketing, Airbus

Panellist

Juliane Trummer
Vice President Strategy & Design, mormedi

Panellist

Anne Bigand
Passenger Experience Director, Alstom

Panellist

Mariya Stoyanova
Director Product Development, JetBlue Airways

Panellist

(Nino) Navdip Singh Judge
Chief Executive and Founder,
flypop

Collaborative cabin solutions: Why next-generation content supply is essential for the cabin of the future

Collaboration is key when it comes to innovative solutions for the aircraft cabin. A next-generation content supply chain is essential to ensure seamless integration across technologies and systems and to enhance the digital passenger experience in the aircraft.

Moderator

Verena Bintaro
Head of Marketing & PR
AERQ

Panellist

Jonas von Kruechten
Head of Strategy & Business Development, AERQ

Panellist

Andre Valera
Director of Business Development,
Touch Inflight Solutions, Inc.

D is for dignity: democratising air travel for passengers with disabilities

Air travel confront passengers with a visible disability with a whole range of challenges. There is a much larger cohort with invisible impairments who also feel a loss of dignity from onboard processes in particular and, as a result, are stressed even before they start their journey. Breaking down the barriers to make air dignified for all requires innovation and mindset changes. How then should the aviation community collaborate to take a harmonised and human-centric approach to accessibility? What mechanisms would foster greater innovation? And how can airlines, airports and regulators support adoption?

Moderator

Christopher Wood
Aviation Accessibility Consultant, Flying Disabled

Panellist

Sebastian Petry
Director of Innovation, Panasonic Avionics

Panellist

Sara Marchant
Service Manager – Passengers Requiring Support, Heathrow Airport

Panellist

Rene Adam
Head of Research and Technology,  FACC

Panellist

Nico Langmann
Professional Wheelchair Tennis Player, Participant at the Paralympics, Tokyo 2020

How airlines can offer their passengers more value with digitization and outstanding customer experience

This session will consist of a keynote by Ian Golding on Customer Experience followed by a panel discussion with players from the aviation industry on the importance and potential of customer experience on inflight connectivity.

Moderator

Ian Golding
Global Customer Experience Specialist, Customer Experience Consultancy Ltd

Panellist

Jan-Peter Gaense
Head of Passenger Experience Solutions, Lufthansa Systems

Panellist

Mark Cheyney
Inflight Connectivity Development Manager, Virgin Atlantic

Panellist

Thomas Laxar
Head of IFEC Content & Portal,
Lufthansa Group

Panellist

David Fox
Vice President Inflight and Connectivity Services,
Deutsche Telekom AG

Innovative materials and methodologies underpinning recovery

The coronavirus pandemic has fast-tracked new thinking on materials and manufacturing techniques as well as the adoption of technologies and methodologies that underpin innovation and co-creation. How can we harness these new components and processes to transform the cabin experience? How are these approaches changing the way the passenger experience community collaborates? What opportunities do they offer to reinvigorate the supply chain to meet the challenges of 2022 and beyond?

Moderator

Martin Darbyshire
Chief Executive Officer,
tangerine 

Panellist

Samantha Bunyan
Head of Industry Engagement & Sustainability, Cecence

Panellist

Roy Bjorlin
Vice President Business Development, e2ip technologies

Panellist

Roland Gerhards
Chief Executive Officer,
ZAL

Panellist

Martina Starke
Director, Munich Studio, Designworks,
A BMW Group Company

The sense & non-sense of Sustainable Food Packaging onboard

In recent times food packaging has come under immense scrutiny … Sustainability is the biggest feature…however where lies the answer? The objective of this panel session is to understand the contemporary challenges faced by the inflight catering industry, specifically when it comes to sustainable food packaging, waste of good food and waste stream problems.

Moderator

David McConnell
R&D Director,
Foodcase International BV

Panellist

Íris Groeneweg
Manager Onboard Service and Procurement, Icelandair

Panellist

Laura Heijmann
Buy on Board Manager,
Transavia

Panellist

Dr Eggo Ulphard Thoden van Velzen
Senior Researcher,
WFBR -WUR

Reducing the cabin’s environmental footprint

Climate change is demanding disruptive thinking from the entire aviation industry and the cabin community has a vital role to play in effecting the necessary paradigm shift. Just how far can we push light-weighting and what materials and technologies will support these initiatives? How should we build end-of-life repurposing into product development processes – and make it easier to recycle? How should we assign value to sustainability and what impact will it have on the business models underpinning the market for interior products and spares? Furthermore, how should we engage with passengers on the industry's sustainable journey?

Moderator

Murdo Morrison
Head of Strategic Content, Flightglobal

Panellist

Jan-Boris Philipp
Head of Research System,
Diehl Aviation

Panellist

Gary Doy
Managing Director,
Doy Design

Panellist

Brian Moran
Vice President, Global Sustainability Policy & Partnerships,
Boeing

Panellist

Erin McCleave
Executive Director, International & Aftermarket Strategy,
Collins Aerospace

Strategies for a digital revolution in the cabin

Consumers increasingly expect to micromanage their lives and their travel – at a granular level through their personal devices. Yet the inflight space has some way to go before it is fully connected to the mobile ecosystem. What strategies should airlines and their partners adopt to meet travellers’ expectations for a more connected – and touchless – inflight experience? Where are the opportunities to support greater customisation of the cabin and help crew to deliver great experiences to their passengers?

Moderator

Seth Miller
Editor,
Pax.Ex.Aero

Panellist

Celine Canu
Head Passenger Process & Facilitation, International Air Transport Association

Panellist

Chris Rogerson
Vice President of Global Sales, Inmarsat Aviation

Panellist

Ron Verweij
Senior Manager, UX Design & Innovation Connectivity, Safran Cabin

Panellist

Philippe Combe
Portfolio Manager Mobile ONAIR, SITA

Passenger-engagement-as-a-service – the new revenue driver?

The entry point to convert passengers into customers has traditionally been in the lead-up to flying and when they are in the aircraft. Offering retailing services before and after the journey (and at any other time for that matter) is an opportunity waiting to be explored. What are the challenges for airlines with ambitions to become lifestyle and travel platforms? What are the key digital and business strategies that will support this transformation? And what can be learnt from recent digital travel initiatives?

Panellist

Daniel Welch
Senior Analyst,
Valour Consultancy

Panellist

Kian Gould
Founder and Chairman,
Omnevo

Panellist

Manuel Hübschmann
Retail Director,
Retail inMotion

Panellist

Kevin Clark
Chief Executive Officer,
Bluebox Aviation

Panellist

Chris Pok
Chief Executive Officer, KrisShop, a Singapore Airlines Travel Retail Division

Getting ready for the next round of disruptive innovation

After more than a year of planning for accelerated adoption of new innovations and processes, there is more disruption to come. Airlines, engineering and passenger experience leaders continue to reimagine the travel journey. How will initiatives to bring electric and hybrid electric or hydrogen cell aircraft to service inform experiences in commercial cabins? How will new business jet and new air vehicle business models and services compete with or complement the commercial fleet and the extended journey? And how should airlines be reshaping their value proposition so that it’s a win-win for their businesses and their passengers?

Panellist

Dr. Stathis Kefallonitis
Aviation Business & Passenger Intelligence, Embry-Riddle Aeronautical University

Panellist

Ben Kaufman
Director, Marketing & Communications, JSX

Panellist

George Land
Commercial Business Development Director, Hybrid Air Vehicles 

Panellist

Craig M. Vogel
FIDSA, Professor of Design; President, the Live Well Collaborative

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