We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.

Breakout Session 2: Panel discussion: How can airlines evolve their IFE&C strategies in a way that is good for business and makes sense to passengers?

Breakout Session 2: Panel discussion: How can airlines evolve their IFE&C strategies in a way that is good for business and makes sense to passengers?

26 Mar 2012, 14:50 - 15:30

Hamburg Messe, Germany

Language:
English

Airlines and suppliers explore the challenges of innovating IFE & Connectivity, including:

• How do you calculate the business case for IFE&C?

• Are there new opportunities to spread investment costs, for example revenue sharing with a supplier (hardware or content)?

• How do you manage content to keep passengers engaged with the brand and revenue opportunities flowing?

• How are passengers using connectivity and how will this evolve?

• How can passengers ensure consistent service where ever they fly?

• What is the role of increasingly smart mobile devices in the IFE&C arena and how can they help airlines extend their brand across more touch points in the passenger journey?

Contributors