Breakout Session 2: Panel discussion: How can airlines evolve their IFE&C strategies in a way that is good for business and makes sense to passengers?

26 Mar 2012, 14:50 - 15:30

Hamburg Messe, Germany

Language:
English

Airlines and suppliers explore the challenges of innovating IFE & Connectivity, including: • How do you calculate the business case for IFE&C? • Are there new opportunities to spread investment costs, for example revenue sharing with a supplier (hardware or content)? • How do you manage content to keep passengers engaged with the brand and revenue opportunities flowing? • How are passengers using connectivity and how will this evolve? • How can passengers ensure consistent service where ever they fly? • What is the role of increasingly smart mobile devices in the IFE&C arena and how can they help airlines extend their brand across more touch points in the passenger journey?

Contributors

  • Wale Adepoju

    Chief Executive Officer and Founder

    Speaker

    IMDC

    Walé Adepoju provides change management support services to companies in the aerospace sector. He is the Chief Executive Officer and founder of IMDC,...

  • Stuart Dunleavy

    Vice President of Marketing & Customer Proposition

    Speaker

    Thales

    Stuart Dunleavy is Vice President of Marketing & Customer Proposition at Thales. He leads the teams within the Thales IFEC business responsible for...