Panel discussion: Can astute airlines take advantage of standardisation but still differentiate their brands?

26 Mar 2012, 11:30 - 12:30

Hamburg Messe, Germany

Language:
English

Airlines and suppliers explore the challenges of standardisation and differentiation, including: • How do marketing people categorise and differentiate customers? • How does this segmentation of the market drive differentiation in the cabin? • When is differentiation meaningful to passengers? • And how far can you differentiate before you get a diminishing return? • What differentiation opportunities are available to alliances that standardise the economy offer? • Are new aircraft types with carefully defined catalogues and a limited number of approved vendors creating congestion in the supply chain? • What is the impact of this congestion on innovation, price and after-care?

Contributors

  • Dr. Mark Hiller

    Managing Director

    Speaker

    RECARO Aircraft Seating

    Dr. Mark Hiller has been Managing Director and Chief Operations Officer at RECARO Aircraft Seating, headquartered in Schwaebisch Hall, Germany, since...

  • Peter Lewalter

    Head of the Competence Center, Cabin Interiors & IFE

    Speaker

    Lufthansa German Airline

    Peter Lewalter has leaded the Competence Center, Cabin Interiors & IFE within Lufthansa German Airline since January 2005. In this role he is...

  • Bob Lange

    Vice President Marketing

    Speaker

    Airbus

    Bob Lange was recently appointed Vice President Marketing at Airbus. He joined Airbus in 1987 after working as a Future Projects Engineer at British...

  • Jenny Ruegamer

    Associate Creative Director

    Speaker

    Teague

    Providing creative direction in Teague's Aviation Studio, Associate Creative Director Jenny Ruegamer ensures that the projects she oversees have a...

  • Steve Collard

    Director Strategic Sourcing

    Speaker

    Star Alliance

    Steve Collard is Director Strategic Sourcing at Star Alliance, the world’s longest serving airline alliance. He is responsible for developing...