Breakout Session 1: Panel discussion: Offering choice, making money – what are the future service options your customers will want to buy into?

26 Mar 2012, 14:45 - 15:30

Hamburg Messe, Germany

Language:
English

Airlines and suppliers explore the challenges of innovating onboard catering and retail including: • How can you evolve in-seat choice beyond the front of the plane – on demand ordering, personalised experience and à la Carte in economy – what are the opportunities for revenue? • How do you communicate this choice to the customer? • How can technology innovations support the process of catering and involve the passenger in the airlines catering identity? What are the opportunities for extending and enhancing the onboard retail experience – and the challenges?

Contributors

  • Arnaud Masson

    Head of Onboard Services

    Speaker

    Eurostar International

    After graduating from the Ecole De Hautes Etudes Commerciales du Nord business school, Arnaud Masson started his career as an internal auditor at...

  • Michael Wahl

    Vice President Product Marketing

    Speaker

    LSG Lufthansa Service Holding

    Michael Wahl joined LSG Lufthansa Service Holding in January 1996 and is responsible for Product Marketing in his role as Vice President. In this...

  • Richard Cushing

    Senior Vice President & General Manager Europe, serving EMEA

    Speaker

    GuestLogix

    Richard Cushing, Senior Vice President & General Manager, EMEA at GuestLogix, is responsible for directing the company’s branded onboard store...

  • Micheal Gannon

    Director of Product and Brand

    Speaker

    Aer Lingus

    Micheal Gannon has recently been appointed as Director of Product and Brand for Aer Lingus. Based in the company’s headquarters in Dublin Airport,...