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Breakout Session 1: Panel discussion: Offering choice, making money – what are the future service options your customers will want to buy into?

Breakout Session 1: Panel discussion: Offering choice, making money – what are the future service options your customers will want to buy into?

26 Mar 2012, 14:45 - 15:30

Hamburg Messe, Germany

Language:
English

Airlines and suppliers explore the challenges of innovating onboard catering and retail including:

• How can you evolve in-seat choice beyond the front of the plane – on demand ordering, personalised experience and à la Carte in economy – what are the opportunities for revenue?

• How do you communicate this choice to the customer?

• How can technology innovations support the process of catering and involve the passenger in the airlines catering identity? What are the opportunities for extending and enhancing the onboard retail experience – and the challenges?

Contributors