Airlines and suppliers explore the challenges of innovating onboard catering and retail including:
• How can you evolve in-seat choice beyond the front of the plane – on demand ordering, personalised experience and à la Carte in economy – what are the opportunities for revenue?
• How do you communicate this choice to the customer?
• How can technology innovations support the process of catering and involve the passenger in the airlines catering identity? What are the opportunities for extending and enhancing the onboard retail experience – and the challenges?