Lufthansa’s Head of Cabin Interiors and Eurostar’s Head of Onboard Services lead the line-up at the Cabin Innovation & Strategies for the Future Conference. This new conference takes place on Monday 26 March at the Hamburg Messe, the day before Aircraft Interiors Expo and its sister show World Travel Catering & Onboard Services Expo open.
The day begins with design and innovation company Seymourpowell looking at some of the critical trends shaping passenger expectations in the future – particularly in terms of design and customer service.
A panel discussion will debate how astute airlines can take advantage of standardisation while still differentiating their brands. The panel includes Peter Lewalter, Head of Cabin Interior & IFE at Lufthansa and Dr Mark Hiller, COO of Recaro Aircraft Seating. A senior executive from Airbus will also be participating.
In the afternoon the conference splits into two streams. The inflight entertainment and connectivity stream will be chaired by Michael Childers, Chief Consultant Content & Media Strategy at Lufthansa Systems. Sessions will cover areas such as how to create an engaging passenger experience as well as a panel discussion on how airlines can evolve their passenger entertainment strategies to maximise both cost-effectiveness as well as the all-important impact on the passengers themselves.
The second stream focuses on catering and onboard hospitality, reflecting Aircraft Interiors Expo’s co-location with the World Travel Catering & Onboard Services Expo this year. Here Arnaud Masson, Head of Onboard Services at Eurostar International, and Brett Proud, Executive Vice President of New Markets and Products at GuestLogix, will be debating future service options that travel customers will want to buy into.
John Hyde, Exhibition Director of Aircraft Interiors Expo, said: “We are covering a range of topics that we feel the whole industry can really get its teeth into; I’m looking forward to hearing some lively debate as well as learning about the future trends passengers might expect to see in the cabin in years to come.”
The conference will be held in the A Halls (central entrance) at the Hamburg Messe and is free to attend for all airline and media delegates. For other delegates there is a flat €100 rate. For more information on the topics that will be covered and to register your interest, visit www.aircraftinteriorsexpo.com/conference
In co-operation with Hamburg Messe
Ends
For further information please contact Victoria Bailey or Carol Seath at CMS Strategic on Tel: +44 (0)20 8748 9797 or email info@cmsstrategic.com
About the organiser:
Reed Exhibitions is the world’s leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.
Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, and travel.
Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2008, Reed Elsevier made an adjusted profit before taxation of £1,205 million on turnover of £5,334 million.
About the Aviation Cluster Hamburg Metropolitan Region:
In 2001, the “Joint Initiative Hamburg – The place for aviation” was established by Hamburg aviation companies, trade associations, institutions, universities, and authorities. A network of partners with a combined workforce of more than 39,000 people developed out of the initiative. It has now been formalised with the establishment of the “Aviation Cluster Hamburg Metropolitan Region Association”. The largest employers in this technology-driven network are Airbus, Lufthansa Technik and Hamburg Airport. A further 300 small and medium-sized enterprises are also actively involved in the industry as suppliers and service providers; some of these are represented by the Hanse-Aerospace and HECAS associations. The integrated strategy of making aviation more economical, more ecological, more comfortable, more reliable, and more flexible helped the Aviation Cluster Hamburg Metropolitan Region to win the non-industry specific Leading-Edge Cluster competition, organised by the Federal Ministry of Education and Research, in September 2008. The Ministry has provided a sustainable basis for the development of the cluster to a competency centre for “a new kind of aviation” by investing around 40 million euros in forward-looking northern German aviation projects.