Richard Cushing
Job TitleSenior Vice President & General Manager Europe, serving EMEA
Company NameGuestLogix
AboutRichard Cushing, Senior Vice President & General Manager, EMEA at GuestLogix, is responsible for directing the company’s branded onboard store deployments with carriers within Europe, the Middle East, Africa and Asia Pacific regions.
He is renowned for his high degree of strategic thinking, commercial acumen, excellent leadership, negotiation, analytical, project management and communication skills.
Richard Cushing has more than 30 years of multi-disciplinary retail experience in luxury goods and fast moving consumer goods markets, nine of which he spent working in the travel retail industry at British Airways. There, he led one of the airline industry’s most successful and profitable onboard retail operations, earning British Airways two Global Inflight Retailer of the Year awards.
Previously Richard Cushing spent more than 10 years with Shell UK where he managed its non-fuel retail buying and supply chain operations.
His proven experience extends to areas of procurement, marketing, supply chain management, contracting and program management, working and managing teams and business internationally.