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RXUK_AircraftInteriorsExpo

Bob Lange

Job TitleVice President Marketing

Company NameAirbus

About

Bob Lange was recently appointed Vice President Marketing at Airbus. He joined Airbus in 1987 after working as a Future Projects Engineer at British Aerospace where he completed an Undergraduate Apprenticeship and an honours degree in Aeronautical Engineering at the University of Bath.

For eight years he held Airline Marketing account responsibilities in North America and Asia. He subsequently held management positions in Programmes, Communications and Product Strategy before being appointed to lead the Aircraft Interiors Marketing team, covering all current and future Airbus cabins.

This broad experience brought with it a deep involvement in the launch of every long-range aircraft in the Airbus Family.

Conference Sessions

  • Panel discussion: Can astute airlines take advantage of standardisation but still differentiate their brands?

    26 Mar 2012, 11:30 - 12:30, Hamburg Messe, Germany

    Airlines and suppliers explore the challenges of standardisation and differentiation, including: • How do marketing people categorise and differentiate...

    Language:
    English