At this third edition at AIX, Optimares reconfirm itself as the premium seat supplier proposing unique solutions to its clientele. Optimares strategy has been, since its start in 2009, to revolve around the passenger experience with its traveller-centric design approach. Optimares, which is based in Italy, with direct presence in three continents, has just inaugurated its new production facility just south of Rome and it is rapidly growing. The young and experienced team of Optimares believes that premium carriers are willing to invest in R&D to provide passengers with solutions that reflect their brand. This positions the company in a very precise market niche.